Web Marketing
Whether it’s online or offline promotion you’re after, Six Twenty Two Ltd can provide the right marketing strategy to target your customers. It’s all well and good having a great website but if it’s not being visited by your core customers then it’s effectively useless.
It really isn’t enough these days to just own a website. To get the most out of your investment you have to look at the bigger picture and make some calculated decisions. Marketing your website is going to cost money, there is no escaping this fact, but it’s how you spend your money that can make a big difference.
There are several methods that can be used to drive traffic to your website.
Pay Per Click (PPC): The most popular method is PPC. Most modern search engines offer a PPC service and probably the best known is Google Adwords. Also known as ‘Sponsored Links’ you in effect bid on Keywords and phrases with your competitors so the more you are prepared to pay then the higher up the sponsored link list you will appear. Each time someone clicks on your link you pay the search engine a fee. Google commands over 50% of all searches on the internet.
Although PPC is a very effective means to gain traffic it can get very expensive, some businesses spending thousands of pounds per month on a wide range of keywords.
Best DIY Resource: Beating Adwords >>
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Search Engine Optimisation (SEO): Really the best method to bring visitors to your site has to be SEO. This is where your site is indexed in the natural search engine listings for your particular keywords. It is what every website owner should strive to achieve because it not only works out cheaper than PPC in the long term but it has been proven that a natural link will provide 6 times the amount of traffic as a sponsored link. The question is how to get your site onto page 1 of Google and how to keep it there. Well the biggest factor is gaining high quality backlinks to your website.
Best DIY Resource: The SEO Method >>
To learn more about the techniques involved with SEO then sign up to the Genius Guide.
